Origin of the Flatiron
name:
In recent years, construction projects have taken
us far beyond the borders of our home base in
Colorado. Since we are now working nationwide,
people occasionally ask about our organization's
name.
The original Flatiron entity began in 1947 as
a ready-mixed concrete business. The company was
one of the first in the area to offer concrete
that was pre-mixed and trucked to the jobsite.
The business had two 3-cubic yard and two 4-cubic
yard mixer trucks and a small batch plant located
east of Boulder, Colorado.
When Harold Short, the founder of the Flatiron
group of companies, began managing the small enterprise
in 1953, he decided to give the company a distinctive
new name. He renamed the fledgling business after
the prominent, tilted, red sandstone rock formation
that rises up in the foothills on the west edge
of Boulder. When viewed from the side, these rocks
resemble a series of huge flatirons standing on
their bases. More specifically, a flatiron is
a non-electric iron heated on a stove or fire
and used to press wrinkles from clothes. The Flatiron
name enables us to bring a bit of our history
with us as we grow and expand to larger markets.
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